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    <loc>https://www.ashleylbhaines.com/home</loc>
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    <lastmod>2026-02-11</lastmod>
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      <image:title>Home</image:title>
      <image:caption>That’s 4-year-old Ashley. Now, at millennial-years-old, I just want to make her proud with my work – which exists at the intersection of culture, community and content. Here, you’ll find a small sample of it. Want to learn about more? Let’s connect.</image:caption>
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    <loc>https://www.ashleylbhaines.com/words</loc>
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    <lastmod>2026-02-11</lastmod>
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      <image:title>Words</image:title>
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      <image:title>Words</image:title>
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      <image:title>Words - Nike Is — and Always Will Be — With Her, Her &amp; Her</image:title>
      <image:caption>Before I and 40 other women enter the Department of Nike Archives, we’re given a quick briefing on the do’s and don’ts: No food or drinks; No touching; No wide-angle photography; No geo-tagging. This is the inconspicuous treasure trove of Nike history, housing nearly 1000 relics that date back to the company’s early 1970s beginnings, tucked into an unassuming corner of the Beaverton, Ore., HQ.</image:caption>
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      <image:title>Words - Tara Razavi Is Your Favorite Musician’s Favorite Music Video Producer</image:title>
      <image:caption>Her music videos have received millions upon millions of views, but if you are not familiar, you may’ve never seen Tara Razavi herself. That’s because she isn’t a musician — she’s the woman responsible for bringing musicians’ visions to life.</image:caption>
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      <image:title>Words - The Brujas Skate Crew Is Radicalizing More Than Just Skateboarding</image:title>
      <image:caption>It’s easy to label Brujas as what they appear or are presented to be: an all-girl skate crew hailing from The Bronx, New York. But you should never judge a skateboarder by their deck. Brujas’ members are collectively shredding every misrepresentation and barrier of what it means to be “female skateboarders.”</image:caption>
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      <image:title>Words - Where — and Who — Is Frank Ocean?</image:title>
      <image:caption>The days left in July of this year is waning. And not a single one has produced the highly-anticipated second studio album from Frank Ocean. By this point, it’s been exactly one year since the artist formally known as Christopher Edwin Breaux said that Boys Don’t Cry would arrive, but a new, peculiar update on his website as of two weeks ago has us all convinced that this would finally be the month.</image:caption>
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      <image:title>Words - Behind the Scenes With the Woman Behind the Musicians: Meet Lola Plaku</image:title>
      <image:caption>Behind every musician, there’s a Lola Plaku. You might not know her name because she isn’t much of a see-and-be-seen kind of person, but you know her work. The biggest artists weren’t always that — the likes of Drake, The Weeknd, French Montana, Travis Scott and Kehlani all had to start somewhere, and Lola was there for their humble beginnings.</image:caption>
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      <image:title>Words - Camel Toes, Curves &amp; Confidence: Khloe Kardashian’s New Denim Line Is All About the Body Revolution</image:title>
      <image:caption>It seems the world’s been keeping up with Khloe Kardashian and her curves since the inception of her reality television show. Her figure is a recurring tabloid topic – now it’s in the spotlight this time at the forefront of a new body revolution.</image:caption>
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      <image:title>Words - Then and Now: The Four Lessons Learned From ‘LEMONADE’ Following ‘BEYONCÉ’</image:title>
      <image:caption>An unfeasible phenomenon, the world stopped for a second time on April 23. If you recall, the first was when Beyoncé dropped that digital seemingly out of thin air, unbeknownst to the rest of us that she had a surprise album up her sleeve. This time around, everyone tried to brace themselves as best they could.</image:caption>
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      <image:title>Words - Keeping It Real With an It-Model: Adwoa Aboah Is as Authentic as They Come</image:title>
      <image:caption>You’d be mistaken if you thought fashion is simply telling us what to wear. Style is innately who we are after all — and it’s an industry that’s, in a sense, telling you who to be season after season, for better or worse. However for its latest campaign, Gap simply wants you to be you — be authentic. Just be.</image:caption>
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      <image:title>Words - An Open Letter to Marc Jacobs: The Damage Is Already Done</image:title>
      <image:caption>Dear Marc Jacobs, I can’t remember the first time I ever straightened my hair myself, but I do remember why: I didn’t want to be ugly anymore. As a kid, I’d heard “beauty is pain” before, but my understanding of what that actually meant was limited, of course. Like most girls, I learned rather quickly.</image:caption>
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      <image:title>Words - A Candid Car Ride Conversation With Teyana Taylor On Trials, Triumphs &amp; the Future</image:title>
      <image:caption>“Sir, can you just turn down 125th?” Teyana Taylor doesn’t live in Harlem anymore, but she knows it way better than the driver who’s taking us to the launch of her Reebok shoe. She doesn’t come back often because, on top of being a mother to an 8-month-old baby with husband Iman Shumpert, being the leading lady of Kanye West’s “Fade” video has brought a whole new level of busy to her life.</image:caption>
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      <image:title>Words - 10 Things You Should Know About Solange — Told to Us by the Artist Herself</image:title>
      <image:caption>Solange literally means “angel of the sun,” so it should come as no surprise that she may be one of the most ethereal beings you might ever meet. And yet somehow she’s also one of the most down to earth — we were happy to learn this ourselves upon meeting her at the Reebok Classics Crib during Coachella.</image:caption>
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      <image:title>Words - Let’s Talk About Ethical Sex: Erika Lust Explains Why We All Need Feminist Porn</image:title>
      <image:caption>Discussions about porn still remain taboo and as an industry, the mainstream sector has remained mostly the same. It’s produced mainly for and by men, often perpetuating unrealistic — and sometimes unsafe — standards about sex at the expense of women and their sexuality. But Erika Lust is on a hardcore mission to get women into porn — in more ways than one.</image:caption>
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      <image:title>Words - Gilda Ambrosio Is So Much More Than Just an “It-Girl”</image:title>
      <image:caption>Gilda Ambrosio is your favorite designer’s favorite designer. Maybe you recognize her as one of the dubbed “it-girls” being snapped among the who-what-wear of every international fashion week. Or perhaps you remember seeing her being praised as a muse by said designers, like Jerry Lorenzo.</image:caption>
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      <image:title>Words - Florencia Galarza Is Fulfilling Her Soccer Destiny — One Way or Another</image:title>
      <image:caption>You might know Florencia Galarza as someone who helped drive New York City’s nightlife scene alongside her fellow Been Trill members. Being a part of that collective would take her around the world to DJ for the likes of Kanye West and Jay Z during their ‘Watch the Throne’ would tour, for example.</image:caption>
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      <image:title>Words - Press Play: It’s Time to Get On ABIR’s Wave</image:title>
      <image:caption>Abir Haronni, or simply just ABIR, is someone you can’t really put into a box. The Queens, NY-based, Arlington, VA native, who was born in Morocco, prefers it that way. At 14, she began singing professionally, but it wasn’t until a few months ago, when she’d release her first single, “Wave,” with fellow DMV up-and-comer Masego, earning triple-digit spins and radio play.</image:caption>
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    <lastmod>2021-03-09</lastmod>
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      <image:title>+More - “LIMITLESS” Shoe Release (2021)</image:title>
      <image:caption>The shoe designed by my 2019 STF team released via Greenhouse and Foot Locker on February 5. The team of students participated in the production process with Garrixon to bring their sketches to life. Named “LIMITLESS,” the shoe is a nod to inclusivity of all people across spectrums and intersections. For the launch, I served as the communications and content lead to oversee the rollout strategy.</image:caption>
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      <image:title>+More - Incorp(HER)ated Straight to Feet Workshop (2020)</image:title>
      <image:caption>I returned to Straight to Feet as a mentor for the virtual workshop titled “Building Your Legacy.” The theme centered on storytelling and creating a long-lasting impact during such an unprecedented time. Together, we virtually worked on creating ideation mood boards, color design and developing marketing strategies.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3c871e4618f332776ded17/1597880703716-QEIOHZEBLRD6J6BB5AVD/inc+ws+2.jpg</image:loc>
      <image:title>+More - Incorp[HER]ated Straight to Feet Workshop (2019)</image:title>
      <image:caption>For the second time, I joined Incorp[HER]ated’s STF Workshop to mentor a group of middle and high-school students in the imaginative design competition. My team was tasked to create a sneaker design and campaign tied to tennis and developed a concept addressing ageism and sexism with Coco Gauff as their inspiration. They were selected as the winners of the competition, and their design was produced in a limited quality.</image:caption>
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      <image:title>+More - WAM! NYC Funemployment Diaries Panel (2019)</image:title>
      <image:caption>I joined WAM! NYC’s Funemployment Diaries panel to share my experiences navigating unemployment and mental health.</image:caption>
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      <image:title>+More - Lola Plaku x PUMA Co-Creator Collab</image:title>
      <image:caption>To launch Lola Plaku’s PUMA collaboration and the new Nova silhouette, I worked with the music mogul as project manager and producer to execute her vision of a female-forward, empowering campaign. This consisted of ideation to production, including overseeing all aspects of the GRL PWR and GRL BOSS shoots, from casting to set design.</image:caption>
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      <image:title>+More - Incorp[HER]ated Straight to Feet Workshop (2018)</image:title>
      <image:caption>I was invited to join Incorp[HER]ated’s Straight to Feet Workshop as a mentor to teach female high school students about the sneaker industry through a hand-on design competition centered around sustainability. My team of extremely bright young students presented their design and created a mock marketing campaign based on upcycling and job creation, earning first place in the competition.</image:caption>
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      <image:title>+More - STREETHEARTS Panel (2018)</image:title>
      <image:caption>The Afro Blues magazine invited me to moderate a conversation on the representation of black women in the streetwear industry.</image:caption>
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      <image:title>+More - Incorp[HER]ated Straight to Feet Panel (2017)</image:title>
      <image:caption>I moderated Incorp[HER]ated’s first-ever panel to lead a discussion about innovation, social responsibility and the evolution of the sneaker industry alongside other women panelists who held various roles, from marketing to designing.</image:caption>
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      <image:title>+More - Revolt TV Live (2016)</image:title>
      <image:caption>I returned to Revolt TV Live during NYFW SS16 to talk about some of the most popular musicians today and how they fit into the fashion industry. Watch here.</image:caption>
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      <image:title>+More - Revolt TV Live (2015)</image:title>
      <image:caption>I appeared on Revolt TV Live as a New York Fashion Week correspondent alongside Vashtie as we broke down the trends we spotted on the NYFW FW15 runway.</image:caption>
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